Professional Photography is the best investment you could make while selling your house.
So if your reading this you're probably thinking of selling your house and wondering whats the best way to do it.
If you can spare two minutes to read this short blog it could be the best time and financial investment you have ever made. Regardless of the price, I have photographed houses from €50,000.- to €4,000,000.- and the results are the same. Investing in great images always yields a great reward.
I have a few pointers below and a very short story from a recent experience that might help you get a lot more money for your property.
This real-life story is about a photoshoot I did for a client which included internal, external photographs and drone photography with a short aerial video of the property also included on the day.
This house that was struggling to get any serious offers even after 6 months of being on the market. The client contacted me and after a quick chat, they asked me to help them sell their property.
Below is an example of the style of images I produced for them below that again is the same room shot in the way most estate agents would capture it.
If you were to stumble across both these images online I am sure you would be more captivated by the upper image as it shows more of the room firstly and has a warm bright feel to it. The upper image is how I saw the room when I first walked in the door. A wide bright open bedroom with lots of light and a nice homely feel to it. The lower image is tight, narrow, cold and dark. The room still looks nice but it's not the same.
If you were to picture yourself going to bed then I am sure the warm cosy feel of the first shot would be far more welcoming then the harsher second style of shot.
So getting back to my story just two months after the new images were captured and posted online the house was getting a lot more viewings and several people were showing interest in the property.
This demand pushed the price up and sold the house for €20,000.- more than the asking price and €75,000.- more than the previously declined offer.
Their investment of €250.- + Vat yielded them €75,000 more for their home purely because when buyers were looking online their house stood out more and attracted more viewings which then lead to more offers generating a higher price for them.
This might not be normal in every house but even if it was only one-fifth of the price increase on your property it would still be a fantastic return on investment.
It's obvious for us all that the more people interested in your home the higher the price goes.
So very often I find properties are overlooked online because of the poor images that after all are showcasing or representing your property online. It's so easy now for clients to just swipe onto the next property you have but a few seconds to catch their eye and hope they add your property to their favourites.
How people view and purchase properties have changed, the days of calling to auctioneers to collect brochures are slowly going as its all viewed online now on a daily basis by possible purchasers and your property needs to stand out to get your property on their list of places to view.
Having dull poorly taken images could possibly be what's holding your property back, don't start your sales process with a backward step. Put your best foot forward and present your property in the best way possible.
A small investment in great photographs has consistently yielded my client's huge rewards over the years.
How do you show the property at it's best?
As I have mentioned already good quality internal photographs highlight the interior space of your house. External ground-based images give you the viewpoint of being at the house and surrounding grounds.
Well, location, as we all know, is the key.
Drone or aerial photography gives us this unique perspective that we can see the undulations of the surrounding area and the views as well as the location itself so this is where my drone comes in and not only shows the house and grounds but also the locality.
With its low and high flying angles, you can truly show off the contours of the location and the proximity to amenities like the sea, beaches, tourist sites, forests and places of interest.
A small investment really can yield huge rewards for your property and attract more buyers.
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Presenting your house properly for viewings and making sure it's neat and tidy is as always incredibly important.
First impressions are always key, your online images and brochure are now great so we need to follow that up in real life.
When the client walks into the house those first few seconds really are important.
Small little things really help like decluttering the main living spaces, add flowers on the dining table, books or magazines on the coffee table and make sure all the lights around the house are working.
The above might cost you €50 to €150 over the selling time of the house but again you want the client to feel at home when they arrive. These little steps make the house seem more homely and after all the main aim is to sell a home, not four walls and a roof.
Having the lawn cut once a week might be a nuisance but again it all really helps. If you want the client to picture themselves owning the house the last thing you want them to be thinking is "oh we better cut the grass soon".
Obviously painting the house if it's in a poor state is a must but again go for more neutral colours, think of a show house all the colours are neutral so most clients will like it. It's then a blank canvas for the new owners.
You may not personally like it but then again your not buying the house.
Get a good auctioneer, someone who is busy, progressive and has a strong online and visual presence. As with any other person your employing, ask around and get reviews or opinions on your auctioneer.
Lastly, I wish you good luck with your sale and also with your move.
Hello and welcome to my photography blog based on my experiences.