I’m Kieran Hayes, a professional photographer and educator based in West Cork, Ireland. I’ve been a professional photographer for 13 years, with more than 20 years of hands-on camera experience and I’ve run photography workshops for over 12 years. Today most of my time goes into helping Nikon Z shooters get the most from their cameras through YouTube, in-depth reviews on this website and my Nikon Z Pro Guide apps.
If you make products for photographers and want them in front of people who actually buy and use gear, I’d be happy to talk.
Who you’d be reaching
My audience is made up of established photographers, not casual viewers. Around 85% are aged 35 or over and a quarter are over 65. They’re serious hobbyists, camera club members and working professionals, most of them Nikon Z owners or about to become one and they have the budget to buy the gear they’re researching.
- 18,300+ YouTube subscribers, with around 90,000 views and 3,400 hours watched every 28 days
- 30,000+ monthly viewers, mainly from the US, UK, Canada, Germany and India
- 7,500+ visits a month from Google to this website, with several Nikon reviews ranking in Google’s top three worldwide
- 1,600+ photographers using my Nikon Z Pro Guide apps on iOS, Android and desktop
- A weekly email of Nikon news and deals, sent to opted-in Nikon shooters
Most people find my work through search. They arrive with a specific question, often just before they buy and they watch to the end. Over 40% watch on a computer and nearly 20% on a TV, which tells you they’re sitting down to learn, not scrolling past.
How we can work together
Dedicated review video
A full review based on weeks of real-world use, not a launch-day unboxing. I test products the way my viewers will use them, out on the West Cork coast and in the studio.
Written review on this website
Every major review also gets a detailed article here. These keep ranking on Google and keep sending buyers to your product long after the video has been published.
Integrated mention
Your product featured naturally in a relevant tutorial or settings video, where it genuinely fits.
Email feature
A spot in my weekly Nikon deals email, ideal for launches, sales and limited-time offers.
Shorts and Instagram Reels
Short clips cut from the main video for extra reach on YouTube Shorts and Instagram.
Workshops
Gear I believe in gets used and shown to clients on my photography workshops in West Cork.
Brands I’ve worked with
I’m an ambassador for Formatt Hitech, Neewer, f-stop, Skylum (Luminar Neo) and ON1. I’ve also reviewed products from Godox, Viltrox, COMAN, Llano, 7Artisans and Brightin Star, among others.
My photography has also been published in Vogue, the Financial Times, The Irish Times, the Irish Independent, OK! and VIP magazine, along with many other magazines and press articles. You may also have seen my work used by Dunnes Stores, SuperValu, Ulster Bank, Discover Ireland and the Wild Atlantic Way, as well as in numerous Irish airports.
How I work
My audience trusts me because I tell them the truth about the gear I use, including its flaws. That’s the reason a review from me sells products and it’s not something I’ll trade away. So, to be clear from the start:
- I only take on products I think my audience will genuinely find useful.
- Reviews are honest. You won’t get approval over the verdict, but you will get a fair, thorough test and the chance to correct any factual errors before publishing.
- Sponsored content and affiliate links are always clearly disclosed.
- If a product isn’t right for my channel, I’ll tell you early rather than waste your time.
Get in touch
Email me at [email protected] or use my contact page with a few lines about your product and what you have in mind. I’ll send you my media kit and we can see whether it’s a good fit.
I don’t charge to review products. I am open to sponsorship, though and any sponsored content is always clearly disclosed.